CLIENT - SONY PLAYSTATION - AGENCY - DRUM PHD - DIRECTOR - WILL INNES SMITH - ECD - SIMON WELLS - CREATIVE DIRECTOR - BEN KERR - CREATIVES - MARK RIVERS & BEN KERR - AGENCY PRODUCER - ALI TERRELL & SIOPHAN WOODROW - PRODUCTION COMPANY - GOTGOTNEED - PRODUCER - GRANT BRANTON - PRODUCTION MANAGER - ELLIE DE ROSE - DOP - GARY SHAW - ART DEPARTMENT - CHARLIE CAVE - 1st AD - LUCAS HARDING - STYLIST - ANDY BLAKE - MUSIC - GOODBLOOD - EDITOR - DAVID MOWBRAY - POST PRODUCTION - THE MOTIONBOX - TALENT - DANNY KNOTT / BOBBY GORDON / PARRY GLASSPOOL / SCARLETT HOWARD / CHLOE ANTONIA - CASTING - MARK SUMMERS - HAIR AND MAKE-UP - BERNADINE LONG
DOP : GARY SHAW | STYLIST : ANDY BLAKE
EDIT : DAVID MOWBRAY | MUSIC : GOODBLOOD
SCRIPT & CONCEPT : WILL INNES SMITH
A small idea that developed into a viral film viewed by over 35 million people. For The Players Since ‘95 plays on the nostalgia gamers share for all the times spent playing memorable titles in a film that unfolds over four interlocking eras. Each period places the cast in a time relating to a different version of the console.
A small idea that developed into a monster film viewed by over 35 million people, For The Players Since ‘95 was written and conceived for the launch of the PlayStation for Drum PHD. Playing on the nostalgia gamers share for (life) times spent on memorable titles, the film unfolds over the four ‘eras’ placing the cast in a time capsule relating to each version of the PlayStation console. The film explores the culture that surrounds gaming and the place it holds in the hearts of millions, weaving in a myriad of visual references to specific periods of time, through art-direction, styling and VFX.