A film for Leeds United and adidas, inspired by a fan’s first away day. Rooted in the myth and swagger of #LeedsWouldHaveTakenMore: a bold, fast, visually electric ride through football culture, Yorkshire attitude, and early 2000s nostalgia.
The day Kaz took more than just a seat in the away end, and Leeds fans lapped it up.
ClientsAdidas & Leeds United
AdidasJack Van Gelder
Leeds UnitedCharlotte Johnson
AgencyM&C Saatchi Sports & Entertainment
Creative DirectorConall McAteer
Business DirectorSam Hurley
Managing PartnerRoss Watson
Senior Account ExecIqbal Savage
DirectorWill Innes Smith
Exec Producer / ProducerJon Stopp
Production CompanyHype Empire
Shoot DOPEd Hiscox
1st ADBillie Hallows
Post-Production VFXRascal
Post-Production LeadJohn Thornton
GradeDan Levy
LUFC TalentMichael Bridges, Gary Kelly, Nigel Martyn, Dominic Matteo, Mark Viduka, Jermaine Beckford, Ian Harte, Eddie Gray
KazFreddy Smith
TonyChukwubuikem Molokwu
Stills