The Campaign · Four Films
01Mr. Big Hands
02C’est Superbe
03Natural Blonde
04Battered
A series of four TVCs featuring the Number 7’s Number 7, the indomitable Eric Cantona. A riot of footballing flair and surreal humour, the films are packed with sharp details that celebrate the beautiful game at its most irreverent and exhilarating.
With Cantona’s unmistakable charisma, razor-sharp wit, and flair for provocation, the campaign captures the true spirit of football: its drama, its chaos, and its pure joy. Allez!
ClientWilliam Hill
TalentEric Cantona
DirectorWill Innes Smith
Global Head of CreativeMark Carolan
Production Co.Familia
Exec ProducersMikey Levelle · Toby Walsham
ProducerMikey Levelle
Production ManagerNatalie Uglow
DOPChris Clarke
1st ADRawden de Fresnes
StylistTom & Emma Lipop · Lux Artists
EditBeth Roberts · Tenthree
VFXFramestore
VFX SupervisorLuigi Russo · Framestore
ColourSimon Bourne · Company 3
SoundLucas Trigg · 750
CastingEmma Garrett
CameraARRI Alexa 35
LensesHawk V-Lite ’74 Anamorphic
Local ProductionStillking, Prague
Producer CZMichal Skop
Production DesignerJiri Matura
Featured WardrobeUmbro · Nike · adidas
Stills